December 28, 2021
Chris Crowell
Below is an excerpt from this article that discusses the “Give a Crap Challenge” from DuClaw Brewing Co.
March is National Colorectal Cancer Awareness Month, and Maryland’s DuClaw Brewing Co. caught our collective attention with its Give a Crap Challenge. Of course, it’s not just DuClaw. The brand is teaming up with the Colon Cancer Foundation, Squatty Potty (the original toilet stool that helps you poop better), Everlywell (a home health test provider), CraftShack (an online marketplace and delivery service for specialty beers) and Diablo Doughnuts (a Baltimore doughnut shop famed for its fruity cereal Unicorn Fart pastry, which looks rather delish).
To read the rest of these creative craft beer marketing ideas from 2021, please click here.
